Why “Witch”?
The first time I understood why the word witch still carries so much charge, it wasn’t theoretical. It was embodied. I had named something early. I had felt a shift before it happened. I had seen a pattern forming while everyone else was still insisting things were fine. And the moment I spoke it out loud, the air changed. Suddenly I wasn’t perceptive or intuitive. I was “too much.” Unstable. Reading into things. The clarity that had once been valued was quietly reframed as something suspicious.
Historically, this isn’t new. The women who were labeled witches weren’t burned because they cast spells. They were punished because they could see. They understood cycles, timing, cause and effect. They noticed when power was being misused, when systems were failing, when something was about to break. That kind of knowing can’t be easily controlled, the word witch became a way to discredit it. To turn wisdom into hysteria. To make seeing women doubt their own perception.
I think about that often when I work with founders who tell me they feel their vision long before they can explain it. They know something is off with their brand, their message, their visibility, but they’ve been taught to override that knowing in favor of formulas, trends, and external validation. They’ve learned to mistrust their inner sight. To wait for proof before they trust what they already feel in their body.
For me, reclaiming the word witch is about refusing that erasure. It’s about naming a form of intelligence that doesn’t begin with data, but with pattern recognition. The ability to read the field. To sense when something is misaligned before it collapses. To understand that clarity often arrives before language catches up.
A Vision Witch doesn’t predict the future. She remembers it. She listens beneath the noise and translates what’s already present into form. Not by forcing strategy, but by building structure around truth. By honoring nervous system capacity. By letting coherence emerge instead of demanding performance.
This work isn’t mystical for the sake of mysticism. It’s grounded. Trauma-informed. Strategic. It’s about helping people stop gaslighting their own perception and start building from what they actually know to be true. Because brands, like people, don’t fall apart from lack of effort. They fall apart when intuition is ignored for too long.
